• RecordNumber
    59938
  • Author

    Stanton, William J

  • Title

    Fundamentals of marketing

  • Author Statement
    [by] William J. Stanton.
  • Edition
    4th ed
  • Publication
    McGraw-Hill New York
  • Publication Year
    [1975]
  • Collation
    xvii, 752 p illus
  • Notes
    0070608628 , Includes bibliographical references
  • Subject

    Marketing , Marketing Case studies

  • ADDED ENTRIES
    TI
  • LC Class
    HF
  • LC Number
    5415
  • LC CutterNumber
    .S745
  • LC Date
    1975