RecordNumber
59938
Author
Stanton, William J
Title
Fundamentals of marketing
Author Statement
[by] William J. Stanton.
Edition
4th ed
Publication
McGraw-Hill New York
Publication Year
[1975]
Collation
xvii, 752 p illus
Notes
0070608628 , Includes bibliographical references
Subject
Marketing , Marketing Case studies
ADDED ENTRIES
TI
LC Class
HF
LC Number
5415
LC CutterNumber
.S745
LC Date
1975