RecordNumber

7933

Author

Ries, Al

Title

Marketing warfare

Author Statement

By Al Ries, and Jack Trout

Publication

McGraw-Hill

Publication Year

1986

Collation

viii,216P., illus

Subject

Competition , Marketing

ADDED ENTRIES

Trout, Jack ,

LC Class

HF

LC Number

5415

LC CutterNumber

.R544