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RecordNumber
8253
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Author
Webster, Frederick E.
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Title
Marketing communication; modern promotional strategy
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Author Statement
(by) Frederick E. Webster, Jr
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Publication
Ronald Press Co
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Publication Year
(1971)
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Collation
viii, 694 p. illus. 24 cm
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Notes
Includes bibliographical references
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Subject
Advertising , Communication in marketing
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LC Class
HF
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LC Number
5415.123
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LC CutterNumber
.W4
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Link To Document :
