• RecordNumber
    8253
  • Author

    Webster, Frederick E.

  • Title

    Marketing communication; modern promotional strategy

  • Author Statement
    (by) Frederick E. Webster, Jr
  • Publication
    Ronald Press Co
  • Publication Year
    (1971)
  • Collation
    viii, 694 p. illus. 24 cm
  • Notes
    Includes bibliographical references
  • Subject

    Advertising , Communication in marketing

  • LC Class
    HF
  • LC Number
    5415.123
  • LC CutterNumber
    .W4
    • Link To Document
    https://dl.iust.ac.ir/dl/search/default.aspx?Term=8253&Field=0&DTC=2