• RecordNumber
    8287
  • Author

    Howard, John A.

  • Title

    Consumer behavior in marketing strategy

  • Author Statement
    John A.Howard
  • Publication
    Prentice-Hall
  • Publication Year
    1989
  • Collation
    Xix,375p.: diags.,tables
  • Notes
    Includes bibliograpical footnotes , 0131696661
  • Subject

    Marketing , Consumer behavior

  • ADDED ENTRIES
    TI
  • LC Class
    HF
  • LC Number
    5415.32
  • LC CutterNumber
    .H68
  • LC Date
    1980