RecordNumber
8287
Author
Howard, John A.
Title
Consumer behavior in marketing strategy
Author Statement
John A.Howard
Publication
Prentice-Hall
Publication Year
1989
Collation
Xix,375p.: diags.,tables
Notes
Includes bibliograpical footnotes , 0131696661
Subject
Marketing , Consumer behavior
ADDED ENTRIES
TI
LC Class
HF
LC Number
5415.32
LC CutterNumber
.H68
LC Date
1980