RecordNumber
8289
Author
Aaker, David A
Title
Developing business strategies
Author Statement
David A. Aaker
Edition
2nd.ed
Publication
John Wiley
Publication Year
1988
Collation
XV, 364P., illus., tables
Series
Wiley series on marketing management
Notes
Includes bibliographical footnotes
Subject
Marketing
LC Class
HF
LC Number
5415.13
LC CutterNumber
.A23
LC Date
1988