• RecordNumber
    8289
  • Author

    Aaker, David A

  • Title

    Developing business strategies

  • Author Statement
    David A. Aaker
  • Edition
    2nd.ed
  • Publication
    John Wiley
  • Publication Year
    1988
  • Collation
    XV, 364P., illus., tables
  • Series
    Wiley series on marketing management
  • Notes
    Includes bibliographical footnotes
  • Subject

    Marketing

  • LC Class
    HF
  • LC Number
    5415.13
  • LC CutterNumber
    .A23
  • LC Date
    1988