-
RecordNumber
8290
-
Author
Roberts, Mary Lou , Roberts, Mary Lou
-
Title
Direct marketing managment
-
Author Statement
Mary Lou Roberts(and)Paul D .Berger
-
Publication
Prentice-Hall , Prentice-Hall
-
Publication Year
1989
-
Collation
Xxii, 501P., illus., diags., tables
-
Notes
Includes bibbliographies
-
Subject
Direct marketing
-
ADDED ENTRIES
Berger, Paul D., 1943- ,
-
LC Class
HF
-
LC Number
5415.126
-
LC CutterNumber
.R62
-
Link To Document :