• RecordNumber
    8294
  • Author

    Lancaster, Geoffrey

  • Title

    Essentials of marketing:text and cases

  • Author Statement
    Geoffrey Lancaster (and) Laster Massinggham
  • Publication
    McGraw-Hill
  • Publication Year
    1988
  • Collation
    Viii,430P., illus.,tables
  • Notes
    Includes bibliographical references
  • Subject

    Marketing , Marketing

  • ADDED ENTRIES
    Massingham, Laster jt.auth ,
  • LC Class
    HF
  • LC Number
    5415
  • LC CutterNumber
    .L2625
    • Link To Document
    https://dl.iust.ac.ir/dl/search/default.aspx?Term=8294&Field=0&DTC=2