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RecordNumber
8310
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Author
Luck, David J.
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Title
Marketing Strategy and plans
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Author Statement
David J .Luck, O.C. Ferrell (and) George H.Lucas
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Edition
3rd.ed
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Publication
Englewood Cliffs, N.J. Prentice - Hall
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Publication Year
1989
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Collation
X, 514P., illus., diags., tables
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Notes
includes bibliographical footnotes , 013558719001
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Subject
Marketing - United States , Marketing - United States
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ADDED ENTRIES
Lucas,George S , Ferrell,O. C. ,
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LC Class
HF
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LC Number
5415.13
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LC CutterNumber
.L75
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LC Date
1989
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Link To Document :
