• RecordNumber
    8310
  • Author

    Luck, David J.

  • Title

    Marketing Strategy and plans

  • Author Statement
    David J .Luck, O.C. Ferrell (and) George H.Lucas
  • Edition
    3rd.ed
  • Publication
    Englewood Cliffs, N.J. Prentice - Hall
  • Publication Year
    1989
  • Collation
    X, 514P., illus., diags., tables
  • Notes
    includes bibliographical footnotes , 013558719001
  • Subject

    Marketing - United States , Marketing - United States

  • ADDED ENTRIES
    Lucas,George S , Ferrell,O. C. ,
  • LC Class
    HF
  • LC Number
    5415.13
  • LC CutterNumber
    .L75
  • LC Date
    1989
    • Link To Document
    https://dl.iust.ac.ir/dl/search/default.aspx?Term=8310&Field=0&DTC=2