• RecordNumber
    8312
  • Author

    Wind,Yoram

  • Title

    Product Policy:concepts,methods:and strategy

  • Author Statement
    Yoram J.Wind
  • Publication
    Addison-Wasley
  • Publication Year
    1982
  • Collation
    666P.,illus.,tables
  • Series
    Addison-Wesley series in marketing
  • Notes
    Bibliography:P.(623)-648
  • Subject

    New products , Product managment

  • LC Class
    HF
  • LC Number
    5415.15
  • LC CutterNumber
    .W56