• RecordNumber
    8859
  • Author

    Stanton, William J.

  • Title

    Fundamentals of marketing

  • Author Statement
    William J. Stanton, Michael J. Etzel, Bruce J. Walker
  • Edition
    10th ed
  • Publication
    McGraw-Hill
  • Publication Year
    1994
  • Collation
    xxviii, 697 p. : ill., col. maps
  • Series
    McGraw-Hill series in marketing
  • Notes
    0070610150 , Includes bibliographical references and indexes
  • Subject

    Marketing

  • ADDED ENTRIES
    Walker, Bruce J. , Etzel, Michael J. ,
  • LC Class
    HF
  • LC Number
    5415
  • LC CutterNumber
    .S745
  • LC Date
    1994
    • Link To Document
    https://dl.iust.ac.ir/dl/search/default.aspx?Term=8859&Field=0&DTC=2