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RecordNumber
8859
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Author
Stanton, William J.
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Title
Fundamentals of marketing
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Author Statement
William J. Stanton, Michael J. Etzel, Bruce J. Walker
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Edition
10th ed
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Publication
McGraw-Hill
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Publication Year
1994
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Collation
xxviii, 697 p. : ill., col. maps
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Series
McGraw-Hill series in marketing
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Notes
0070610150 , Includes bibliographical references and indexes
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Subject
Marketing
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ADDED ENTRIES
Walker, Bruce J. , Etzel, Michael J. ,
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LC Class
HF
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LC Number
5415
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LC CutterNumber
.S745
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LC Date
1994
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Link To Document :
