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RecordNumber
8939
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Author
Cravens, David W.
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Title
Marketing management
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Author Statement
David W. Cravens, Gerald E. Hills, Robert B. Woodruff
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Publication
Irwin
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Publication Year
1987
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Collation
xx, 714 p. : ill
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Series
The Irwin series in marketing
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Notes
0256055475 , Includes bibliographies and index
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Subject
Marketing
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ADDED ENTRIES
Woodruff, Robert B. , Hills, Gerald E. ,
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LC Class
HF
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LC Number
5415.13
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LC CutterNumber
.C784
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LC Date
1987
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Link To Document :
