• RecordNumber
    8939
  • Author

    Cravens, David W.

  • Title

    Marketing management

  • Author Statement
    David W. Cravens, Gerald E. Hills, Robert B. Woodruff
  • Publication
    Irwin
  • Publication Year
    1987
  • Collation
    xx, 714 p. : ill
  • Series
    The Irwin series in marketing
  • Notes
    0256055475 , Includes bibliographies and index
  • Subject

    Marketing

  • ADDED ENTRIES
    Woodruff, Robert B. , Hills, Gerald E. ,
  • LC Class
    HF
  • LC Number
    5415.13
  • LC CutterNumber
    .C784
  • LC Date
    1987
    • Link To Document
    https://dl.iust.ac.ir/dl/search/default.aspx?Term=8939&Field=0&DTC=2