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RecordNumber
9006
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Author
Dalrymple, Douglas J.
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Title
Marketing management : text and cases
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Author Statement
Douglas J. Dalrymple, Leonard J. Parsons
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Edition
6th ed
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Publication
Wiley
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Publication Year
1995
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Collation
x, 984, P-1, I-11 p. : ill
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Notes
0471552550 , Includes bibliographical references and index
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Subject
Marketing , Marketing
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ADDED ENTRIES
Parsons, Leonard J. ,
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LC Class
HF
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LC Number
5415.13
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LC CutterNumber
.D32
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LC Date
1995
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Link To Document :