• RecordNumber
    9006
  • Author

    Dalrymple, Douglas J.

  • Title

    Marketing management : text and cases

  • Author Statement
    Douglas J. Dalrymple, Leonard J. Parsons
  • Edition
    6th ed
  • Publication
    Wiley
  • Publication Year
    1995
  • Collation
    x, 984, P-1, I-11 p. : ill
  • Notes
    0471552550 , Includes bibliographical references and index
  • Subject

    Marketing , Marketing

  • ADDED ENTRIES
    Parsons, Leonard J. ,
  • LC Class
    HF
  • LC Number
    5415.13
  • LC CutterNumber
    .D32
  • LC Date
    1995