RecordNumber
9006
Author
Dalrymple, Douglas J.
Title
Marketing management : text and cases
Author Statement
Douglas J. Dalrymple, Leonard J. Parsons
Edition
6th ed
Publication
Wiley
Publication Year
1995
Collation
x, 984, P-1, I-11 p. : ill
Notes
0471552550 , Includes bibliographical references and index
Subject
Marketing , Marketing
ADDED ENTRIES
Parsons, Leonard J. ,
LC Class
HF
LC Number
5415.13
LC CutterNumber
.D32
LC Date
1995