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RecordNumber
9364
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Author
Lehmann, Donald R.
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Title
Product management
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Author Statement
Donald R. Lehmann, Russell S. Winer
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Edition
2nd ed
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Publication
Irwin/ McGraw-Hill
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Publication Year
1997
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Collation
xix, 460 P., illus
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Series
The irwin series in marketing
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Notes
0256214395 , Includes bibliographical references
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Subject
Product management
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ADDED ENTRIES
Winer, Russell S. ,
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LC Class
HF
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LC Number
5415.15
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LC CutterNumber
.L44
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LC Date
1997
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وارد کنندة اطلاعات
صادقي
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Link To Document :
