• RecordNumber
    9364
  • Author

    Lehmann, Donald R.

  • Title

    Product management

  • Author Statement
    Donald R. Lehmann, Russell S. Winer
  • Edition
    2nd ed
  • Publication
    Irwin/ McGraw-Hill
  • Publication Year
    1997
  • Collation
    xix, 460 P., illus
  • Series
    The irwin series in marketing
  • Notes
    0256214395 , Includes bibliographical references
  • Subject

    Product management

  • ADDED ENTRIES
    Winer, Russell S. ,
  • LC Class
    HF
  • LC Number
    5415.15
  • LC CutterNumber
    .L44
  • LC Date
    1997
  • وارد کنندة اطلاعات
    صادقي
    • Link To Document
    https://dl.iust.ac.ir/dl/search/default.aspx?Term=9364&Field=0&DTC=2