• RecordNumber
    9782
  • Author

    Gronroos, Christian

  • Title

    Service management and marketing: a customer relationship management approach

  • Author Statement
    Christian Gronroos
  • Edition
    2nd ed
  • Publication
    John Wiley & Sons, Ltd
  • Publication Year
    2000
  • Collation
    x, 394 p., illus
  • Notes
    0471720348 , Includes bibliographical references
  • Subject

    Customer services , Service industries

  • LC Class
    HD
  • LC Number
    9980.5
  • LC CutterNumber
    .G776
  • LC Date
    2000
  • وارد کنندة اطلاعات
    كريمي
    • Link To Document
    https://dl.iust.ac.ir/dl/search/default.aspx?Term=9782&Field=0&DTC=2