Value-based marketing :marketing strategies for corporate growth and shareholder value

RecordNumber
9875
Author
Doyle, Peter
Title
Value-based marketing :marketing strategies for corporate growth and shareholder value
Author Statement
Peter Doyle
Publication
Wiley
Publication Year
c2000
Collation
xii, 370 p. :ill.
Notes
Includes bibliographical references
Subject
Corporations , Marketing
LC Class
HF
LC Number
5415.13
LC CutterNumber
.D6
LC Date
2000
وارد کنندة اطلاعات
داوري
Link To Document :
http://dl.iust.ac.ir/dL/search/default.aspx?Term=9875&Field=0&DTC=2

Doyle, Peter