• RecordNumber
    9907
  • Author

    Perreault, William D

  • Title

    Basic marketing :a global-managerial approach

  • Author Statement
    William D. Perreault, Jr., E. Jerome McCarthy
  • Edition
    14th ed
  • Publication
    McGraw-Hill
  • Publication Year
    c2002
  • Collation
    xxxii, 815 [28] p. :col. ill., maps
  • Series
    McGraw-Hill/Irwin series in marketing
  • Notes
    Includes bibiliographical references (p. 754-810) , A variety of multi-media instructional aids, including a Web site, are available to support the text
  • Subject

    Marketing

  • ADDED ENTRIES
    McCarthy, E. Jerome(Edmund Jerome) ,
  • LC Class
    HF
  • LC Number
    5415.13
  • LC CutterNumber
    .P4
  • LC Date
    2002
  • وارد کنندة اطلاعات
    داوري
    • Link To Document
    https://dl.iust.ac.ir/dl/search/default.aspx?Term=9907&Field=0&DTC=2