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RecordNumber
9907
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Author
Perreault, William D
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Title
Basic marketing :a global-managerial approach
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Author Statement
William D. Perreault, Jr., E. Jerome McCarthy
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Edition
14th ed
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Publication
McGraw-Hill
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Publication Year
c2002
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Collation
xxxii, 815 [28] p. :col. ill., maps
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Series
McGraw-Hill/Irwin series in marketing
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Notes
Includes bibiliographical references (p. 754-810) , A variety of multi-media instructional aids, including a Web site, are available to support the text
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Subject
Marketing
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ADDED ENTRIES
McCarthy, E. Jerome(Edmund Jerome) ,
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LC Class
HF
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LC Number
5415.13
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LC CutterNumber
.P4
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LC Date
2002
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وارد کنندة اطلاعات
داوري
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Link To Document :
