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RecordNumber
9911
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Author
Belch, George E.(George Eugene)
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Title
Advertising and promotion: an integrated marketing communications perspective
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Author Statement
George E. Belch & Michael A. Belch
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Edition
5th ed
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Publication
McGraw-Hill
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Publication Year
2001
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Collation
xv, 795 p., (some col.)., illus.
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Notes
007047382X
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Subject
Communication in marketing , Sales promotion , Advertising
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ADDED ENTRIES
Belch, Michael A. ,
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LC Class
HF
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LC Number
5823
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LC CutterNumber
.B4
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LC Date
2001
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وارد کنندة اطلاعات
داوري
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Link To Document :
