RecordNumber
9911
Author
Belch, George E.(George Eugene)
Title
Advertising and promotion: an integrated marketing communications perspective
Author Statement
George E. Belch & Michael A. Belch
Edition
5th ed
Publication
McGraw-Hill
Publication Year
2001
Collation
xv, 795 p., (some col.)., illus.
Notes
007047382X
Subject
Communication in marketing , Sales promotion , Advertising
ADDED ENTRIES
Belch, Michael A. ,
LC Class
HF
LC Number
5823
LC CutterNumber
.B4
LC Date
2001
وارد کنندة اطلاعات
داوري