چكيده به لاتين
Variable message signs (VMS) are one of the most popular en-route advanced traveller information systems (ATIS). To identify factors affecting drivers' reaction in response to information provided by these signs, it is necessary to enhance performance and improve efficiency. This study tried to identify these factors and analyze and evaluate their impact on the decisions of the person driving the car. The sample in this study, drivers who own vehicles to complex Cyrus had visited in District 5 in Tehran. In this study was to determine the relationship between variables, chi-square test was used. In this study, we evaluated a number of variables compared to previous studies using factor analysis variables are significant in the group's markets. Models made for each of the 5 scenarios, is a binary logit model. The results show that the expected travel time and trust the messages are the most important factors influencing the decision to change driving direction. As well as persons with more driving experience, driving with the age group 31-45 years, people with higher education, who are frequently fewer trips to the study site, people who are flexible route selection and those who target their excursion, more willing to change route and comply with VMS, respectively. In contrast, people over 45 and those with lower secondary education are more willing to stay on track. Two of information and content of the message and understand and respect the decision redirect drivers have a key role. The models presented in this study can be used to help urban planners in predicting the behavior redirect driving under the information provided by variable message signs used.
