چكيده به لاتين
Current era is the era of the rule of economically to culture and change of culture to "culture industry" and Products and services of Cultural have important and effective role in social development and economic expansion. So pay attention to various cultural industries in both supply and demand seems to be necessary. Among these Film and cinema is not only a Cultural Products but also is a strategic commodity Which is considered among the people of culture and art, as well as people in politics and the economy. With evaluate activity cycle movies and cinema in Iran we can see domestic market of Iranian cinema due to lack of appropriate mechanisms film production and attract of audience Relatively to be assessed small and weak and demand for watching Iranian movies in cinema do not show significant digits. The present study at first is categorized variables and factors affecting of demand for watching movies in cinemas at nine important variables. These variables include ticket prices and the cost of going to the show movies, income, price of compliment goods, price of substitus goods, the amount of leisure time, Feature of film on the screen, Infrastructure of cinema, advertising, social and cultural factors and ShowTime of movie.
the data were collected. By using of a questionnaire that was distributed among 220 citizens of Tehran. Then the data were analyzed by means of statistical methods and Binomial Test and continued According to the theoretical principles of demand and econometric models and techniques of Ordinary Least Squares (OLS), logarithmic function was estimated for demand of Cinema in Tehran. The resulting model is based on theoretical foundations of demand. According to these the index of price is negative and remains variables are positive. The most important factors affecting the demand of movies is Infrastructure of cinema, ticket prices and the cost of going to the show movies. Next factors are Respectively Advertising, social and cultural factors, amount of leisure time, income and financial level and finally Feature of film on the screen.