چكيده به لاتين
The essential sales forecasts for new products, production planning, inventory levels determine the necessary and desirable distribution method. One of the areas of marketing, sales forecasting is challenging Because high or low estimates mistake can be very costly.
The anticipated high demand is likely to increase in size over the company's investments in production and inventory led to a waste of financial resources, reduces profitability. On the other hand predicted a lower demand is also harmful.
Forecasts underestimated makes enterprise mobility, investment and measures to limit future, As a result, if the actual demand is greater than expected, The loss of opportunity and potential customers, some of our customers also makes unhappy,Because it can not meet their demands and will harm future.
