چكيده به لاتين
Organizations and enterprises to maintain market and continue to develop their products and services market, and in general to continue to live and use the benefits of exports, need to be empowered in the field of marketing and, in particular, international marketing, given that marketing capability International organizations in organizations show their ability to export, so the assessment of international capability or ability can be broadly based on its related factors in the organization. Therefore, considering the importance of this issue, the present study aims to provide a conceptual framework for assessing the international marketing organization.
According to the research background, the components identified in the study of theoretical foundations based on the Strategic Refrence Point method in the dimensions of sustainable capabilities, organizational capability, intellectual capital capability, functional capability, and economic capabilities of organizations are factors affecting the international marketing capability of companies; Therefore, the main purpose of this study is to examine the framework for evaluating the international marketing capability of organizations. This research is based on objective, applied and descriptive-analytical method, which is based on a survey approach. Which has been used by experts to validate the model. A questionnaire was used to collect information. The validity of the questionnaire was assessed by the method of divergent and test validity (KMO) .The reliability of the questionnaire was measured by Cronbach's alpha coefficient. Data analysis and model estimation using structural equations and using Based on the findings of this study, the validity of the model presented by theoretical foundations study, between the components of sustainable capabilities, organizational capabilities, intellectual capital capabilities, functional capabilities and economic capabilities with marketing capability International organizations have a positive and meaningful relationship At the end, according to the results of the research, some suggestions have been made.
