چكيده به لاتين
Today, tourism is considered as an important industry in the world. The tourism industry can promote regional development and balance, economic evolution and raise the level of social interactions of a society with proper planning and adherence to the principles of sustainability. The industry can make dramatic changes, especially in small communities and rural areas, due to the unfavorable economic conditions and the depopulation of these areas, and the revival of these areas in various economic and social aspects. Also, the existence of natural, historical and cultural potentials in rural areas provides a very favorable ground for the development of tourism in these areas. In Iran, due to climatic diversity and the existence of large rural areas with pristine natural and historical-cultural attractions, tourism can be used as an important factor for the development and revitalization of these areas. One of these areas, which has special potentials in the field of rural tourism and ecotourism, is Kojoor area in Mazandaran province. Due to its historical antiquity and the existence of pristine rural areas with ecotourism capabilities in this area, The present study aims to identify the existing economic, social, environmental and physical fields as well as the current state of tourism in the region, Provide the appropriate planning for rural tourism development based on sustainable ecotourism. The statistical population of this study includes rural residents in the area, tourists and officials of institutions related to rural tourism. The data collection method in this study was both library and field. In the library method, descriptive and theoretical information was obtained by referring to the available documents And in the field method, using the questionnaire tool and interviewing the opinions of local people, tourists, officials and experts in the form of three types of questionnaires were prepared and distributed among them. In order to build an analytical model, a list of strengths, weaknesses, opportunities and threats was identified. Then, in order to eliminate or reduce the weaknesses and threats and to strengthen and improve the strengths and opportunities, based on the strategic planning process in order to development rural tourism in Kojoor area, Vision was presented And then by setting goals: using the attractions and capabilities of tourism in the region, rural development based on tourism, preserving the natural and historical-cultural heritage of the region, developing facilities and infrastructure related to tourism, strengthening social and cultural patterns and using stakeholder participation, Appropriate strategies and policies have been developed to achieve these goals. In the following, action plans at both macro and micro levels are proposed in both thematic and positional sections. Important programs are in the fields of: strengthen the infrastructure and facilities of the region, strengthen the participation of the local community and the private sector, provide a comprehensive tourism program, support local production in agriculture, Livestock, medicinal plants and handicrafts. Finally, four tourist routes in the region have been proposed And for each rural of these four routes, programs such as: creating and equipping ecotourism accommodation, creating a market for the supply of local products, a special bicycle route, etc. are planned.
