چكيده به لاتين
This thesis has been done considering the role of social business models and with the aim of identifying the components of starting a social business in Iran and designing and compiling a social business model. The thesis method was qualitative and the associated elites were identified using the snowball sampling method and the semi-structured interview was continued until theoretical saturation was achieved. Then, the information obtained from the interviews was analyzed by content analysis method in the form of basic themes, organizing themes and comprehensive themes. The validity of the thesis findings, while using the process method of continuous comparisons, was confirmed in the form of Delphi method and with reference to experts. As a result of this study, the components of social business findings in Iran were counted as follows: target group, goals with social approach, social mechanisms of value creation, ability to reproduce and socialize, costs and revenues, stakeholders, mechanisms Social value transfer and social value.
