فايزه بشيري هرسيني

The aim of this study was to provide a model to identify the factors affecting innovation in the creative industries. The present study is an applied research in terms of purpose, and is a descriptive research in terms of survey method and in terms of nature. After setting the goals and questions of the research, a questionnaire consisting of 28 questions was prepared and distributed and distributed among the statistical population. In compiling the questionnaire questions, items were used that, while covering the theoretical foundations of the research, correspond to the general atmosphere of the subject under study. To eva‎luate the validity of the questionnaire, the construct validity method in the form of confirmatory factor analysis was used. Confirmatory factor analysis was considered very desirable. Cronbach's alpha coefficient was used to calculate the reliability and the reliability of the questionnaire was eva‎luated as very desirable. All active people (innovators) were working in creative industry innovation centers and creative houses in Tehran province. According to the active teams in these centers, Cochran's formula was used to determine the sample size at an error level of 5%. Based on Cochran's formula, 384 people were selected as the sample. The sampling method is random. Structural equation modeling technique has been used to analyze the collected data and to determine the relationships between variables. Also, the obtained data were analyzed using SPSS and SMART PLS statistical software. The test result showed hypotheses; The policy factor has a significant and positive effect on innovation in the creative industries. Infrastructure factor has a significant and positive effect on innovation in creative industries. Content provision and management factor has a significant and positive effect on innovation in creative industries. The factor of supporting and cultivating ideas and creativity has a significant and positive effect on innovation in creative industries. The factor of attracting, talent identification and growth of artists and professionals has a significant and positive effect on innovation in creative industries. The factor of production system has a significant and positive effect on innovation in creative industries.

Faeze Bashiri

Dr. Shavalpoor