مسعود قزلباش

Nowadays, reports of violent behaviors in social groups and subcultures have become a hot topic among social analysts and activists, policymakers, designers, and popular and organizational cultural projects. Football is one of the most popular international events and is considered a sports brand with wide cultural, social and news scopes. Every year, expensive projects are implemented to present a peaceful image of this sport, which is separate from the direct costs of violent behaviors. In order to reduce the damages caused by the violent behavior of the spectators in the stadiums, the present research uses the capabilities of design to solve this problem. The background of the research sees the root of behavioral violence in receiving a sense of failure from the event-environment and in the ability to activate the motivational potentials of the target society under these conditions. This research, using the "user-centered design" methodology, first dealt with the recognition, behavior and ethnography of the target users (stadium spectators). Then the environmental stimuli and conditions of use were identified. The problem of "throwing bottles at players and others" as the target behavior for design intervention. It was taken into consideration and a model was presented for the position of the plan in prevention of abnormality. In the horizon of product design, "designing a drink bottle for an event" was done and 7 people were selected from among the volunteers to participate in the user-centered design cycle, who participated in the eva‎luation and usability testing sessions. The final design of the bottle showed by passing practical tests that it can overcome fear and effectively reduce injuries caused by throwing bottles and eliminate the possibility of serious injuries. From the side effects of the design, according to theoretical principles, we can mention the impact of increasing the product life cycle and the possibility of personalization, on reducing the user's tendency to throw bottles. The results of the project can lead to the use of collaborative systems in preventing malpractice in stadiums, including federations and municipalities, or be a background for future research on crime prevention in the horizon of product design.

طراحي رفتار گرا , طراحي براي بازداري از جرم , مالكيت روانشناختي , خشونت هواداري

Behavioral Design , Psychological Ownership , Design for Crime Prevention

Masoud Qezelbash

Dr. Mohsen Saffar Dezfuli