حسين علي موسي زادگان

Development in organic food market which has been reached to about 100 billion US dollar per year in globe is being paid attention more due to its specification that lead to betterment in people’s health as well as environment situation. Social Networks are one the most recent tools of Sale & Marketing activities that usage of them is skyrocketing. The purpose of this research is trust improvement strategies to organic foods in social networks with presenting reliable guarantee approach, developing a model for these strategies and to rank them. For this aim, after reviewing the previous literatures and interviewing with elites, a questionnaire was designed and distributed to 396 persons of organic food consumers in social network. From all, 248 answers were received. The collected data was eva‎luated by means of SPSS software through Exploratory Factor Analysis and four strategies consist of access guarantee, after sale support guarantee, quality guarantee & Supply chain guarantee were explored conclusively in a model of trust improvement to organic foods in social networks framework. Finally, the aforementioned factors (Strategies) were ranked using a Friedman test.

غذاهاي ارگانيك , اعتماد در مصرف , شبكه هاي اجتماعي

Organic Foods , Trust in consumption , Social Network

Hossein Ali Mousazadegan

Dr. Sobhanifard (Phd)