سميرا نعمتي خانيكي

The increasing progress of human knowledge, the introduction and continuous use of new technologies, has created a tight competition between companies in recent years. This competition has turned the survival and life of companies into a difficult battle. On the other hand, economic sanctions have affected the commercial relations of countries and the international performance of companies. Therefore, maintaining international performance has been considered as one of the important factors in the survival of companies. According to the dynamic capabilities perspective, companies need to continuously configure and deploy resources along with market changes to maintain their competitive advantages, which makes them successful in their international operations. While the background emphasizes the importance of dynamic capability on international performance, the mediating effect of international expansion strategy (including: entry mode choice and export market diversity) on this relationship is unclear. The aim of this research, relying on the dynamic capabilities of networking and technological learning, is to show the mediating effect of international expansion strategy on maintaining international performance under sanctions. With the borderless markets, the dynamic capability of the network to maintain business relationships and respond to customer needs, the dynamic capability of technological learning by creating new solutions, are among the capabilities that companies need to maintain better international performance. That's why these two capabilities in this research are considered as dynamic capabilities. Also, the international expansion strategy for the success of a company abroad is one of the influential factors in international performance due to being in diverse markets. In this research, the proposed conceptual model was built based on existing backgrounds and eva‎luated with a quantitative approach and structural equations. The statistical population of this research is knowledge-based export companies, and the research was conducted between 1400 and 1401. After collecting data from 143 knowledge-based export companies, the reliability and validity of the model and the eva‎luation of the hypotheses were carried out using the partial square structural equation model and Smart PLS3 software. The findings show that in addition to the direct and positive effect that dynamic capabilities have on maintaining international performance, the entry mode choice and export market diversity also have a partial mediation in this relationship. In fact, the results show that networking and technological learning have had a significant impact on export knowledge-based companies to maintain their international performance and international development under sanctions.

عملكرد بين‌المللي , قابليت پويا , انتخاب حالت ورود , گستره بازارهاي صادراتي , شبكه‌سازي , يادگيري فناورانه

International Performance , Dynamic Capability , Entry Mode Choice , Export Market Diversity , Networking , Technological Learning

samira nemati khaniki

amir zakery