چكيده به لاتين
Making effective changes in the green supply chain will have significant effects on the performance of companies. By utilizing green supply chain management processes and systems, companies can reduce their environmental costs and increase their efficiency and productivity while maintaining the expected level of quality. In this study, the effects of the green supply chain on organizational performance in the ceramic industry are examined. This is an applied and correlational descriptive research, classified as a quantitative survey. Data analysis was performed using AMOS and SPSS software, and the relationship between green purchasing, green production, green recycling, green transportation, green packaging, and green design, among others, was investigated. The statistical population of the research includes 254 ceramic companies and factories, and the managerial population includes board members and senior managers, estimating to 1550 people based on the information provided by the companies. The sample size of the research is 153 people. Results show that green design, green packaging, green purchasing, green production, and green recycling have a significant impact on organizational performance. However, green transportation does not have a significant effect on organizational performance. Ceramic industries are inclined to implement green practices in product design, production processes, raw material purchasing, packaging, and recycling to achieve better performance. This indicates that organizations have a full understanding of the importance of green operations and a strong desire to benefit from its advantages for improving their performance and success. However, in the area of green transportation, which requires high investment and appropriate infrastructure, ceramic industry organizations are not yet fully prepared.
