علي رضا كاتوزيان

The purpose of this study aime to identifying the effect of strategic entrepreneurial awareness on startups performance with the mediating role of ambidextrous innovation, which is an application -based application. The statistical population includes startups based in science and technology parks and growth centers of Tehran universities, which were selected by a potential class sampling method. The data collection tool is the Key and Rahman (2020), Hogs et al. (2020) and Cibronloo (2019) Research Questionnaire, which was reviewed and approved by the content and validity of the structure. The reliability of the questionnaire was also obtained using Cronbach's alpha coefficient for an entrepreneurial strategic consciousness of 0.879 and 0.878 for innovation and 0.886 startup performance. The data analysis was done by the structural equation modeling method. The data distribution was initially eva‎luated and the Smart 3.2 software was used. The findings show that entrepreneurial strategic awareness of 0.298 has an impact on exploration innovation with a coefficient of 0.289 on exploitation innovation, and this effect is greater for exploration innovation; however, the direct impact of the strategic awareness of entrepreneurship on startup performance was not confirmed. Although exploration innovation with a coefficient of 0.572 affects the performance of the startup; But the direct impact of innovation on startup performance was not confirmed. Entrepreneurial strategic consciousness also affects the performance of startups through the mediation variable of the exploration innovation of 0.1155; but its effect was not confirmed through the mediatory variable of innovation on startup performance. Given the findings, startups and startups need to turn to innovation based on creative and emerging ideas to improve their performance status, with entrepreneurial strategic awareness with innovation components, pioneering and risk taking. Strengthen its effect.

آگاهي استراتژيك كارآفريني، عملكرد استارتاپ، نوآوري اكتشافي، نوآوري بهره برداري

strategic entrepreneurial awareness, startups performance, Exploration Innovation, exploiation

Alireza Katouziyan

Dr Javad Mashayekh