پريسا حاج هاشم خاني

Humans have been trying to increase performance for years. In this regard, the role of emotions, effects and understanding cannot be ignored. Contrary to traditional theories that consider emotions in conflict with logic and consider emotions in second place, scientific findings have proven that the decision-making system is a combination of logic and emotion. We now have evidence that aesthetic objects actually perform better, and this applies more to products that humans interact with every day and satisfy their physical needs. A group of these products are food and beverage containers, which, apart from proper performance, must meet the emotional needs of the user, in the context of his culture. In other words, eating and drinking goes beyond satisfying human physical needs and is considered a cultural act. Drinking tea has become a daily habit and a part of Iranian people's culture. But the existing products have a comprehensive design and the different fields of use and culture of the user countries have not been seen in it.Therefore, due to the importance of the topic, the effective indicators in the design of teahouses were investigated with an emotion-oriented design approach. This research is descriptive, cross-sectional, and practical data collection related to process levels was done by library method and other data by field method using questionnaire, interview and observation. Finally, the obtained data was applied and eva‎luated in product design.

طراحي , ست چايخوري , طراحي احساسگرا

design , tea set , emotional design

parisa haj hashem khani

mohsen saffar dezfooli