علي حسن پور

There is a lot of importance, attractiveness, and at the same time difficulty for scientific and academic research in the field of product management because this title has not received as much attention as it should in scientific research and despite its popularity in the industry, researchers have investigated the behavioral aspects and individual dimensions of this job. have not done To carry out this thesis, after studying many valid scientific articles with the keywords "product manager (brand manager)" and "product management (brand management)", a text collection of these articles focusing on the tasks and processes of product management and the competencies and skills of the subject The product manager's needs and the product manager's performance eva‎luation system and criteria were prepared. Then, by analyzing and coding this text collection with the help of MAXQDA qualitative data analysis software, it has been identified, categorized and analyzed the characteristics and competencies that a product manager must have to perform his duties effectively. The final result of this research is the design of a competency model for product managers.

مدير محصول , مديريت محصول , مديريت منابع انساني , مدل شايستگي شغلي

product manager , product management , human resource management , job competency model

ali hassanpour

Dr. siamak noori