Presenting a combined approach based on data mining and data coverage analysis with the aim of eva‎luating the supply chain of online fast-moving consumer goods retail sales in accordance with resilience and agility criteria in the context of the fourth industrial revolution

1/1/1900 12:00:00 AM

چكيده (انگليسي) This research introduces a hybrid approach combining data mining and Data Envelopment Analysis (DEA) to eva‎luate the supply chains of online retailers dealing in fast-moving consumer goods (FMCGs). The primary objective is to assess these supply chains against resilience and agility criteria within the framework of the Fourth Industrial Revolution (4IR). To achieve this, the study addresses three key research questions: (1) What are the essential indicators and criteria for eva‎luating online FMCG retail organizations in terms of resilience, agility, and 4IR paradigms? (2) How are the weights of these indicators determined? and (3) How can the efficiency of the studied organizations be assessed using the combined DEA and data mining methodology? The methodology employs a mixed-methods approach, integrating DEA with machine learning algorithms such as Support Vector Machines (SVM) and Random Forest to analyze data collected from prominent online retailers, including Digikala, Okala, and Snapp Market. The expected outcomes of this study include the identification of key eva‎luation metrics, the determination of their respective weights, and a comprehensive assessment of the operational efficiency of the examined organizations. This research underscores the fundamental concepts of agile and resilient supply chains, demonstrating how the implementation of advanced technology-based approaches can enhance the flexibility and robustness of supply chains in response to market fluctuations. The study acknowledges limitations related to time constraints, data collection resources, and geographic scope. Nevertheless, the findings are poised to offer valuable insights for managers of online retail businesses, aiding them in refining their supply chain strategies to bolster operational efficiency, resilience, and competitiveness in an increasingly dynamic market environment.

زنجيره تأمين , داده‌كاوي , چابكي , تاب‌آوري , تحليل پوششي داده‌ها , انقلاب صنعتي چهارم , خرده‌فروشي آنلاين

Supply Chain , Agility , Data Mining , Data Envelopment Analysis (DEA) , Fourth Industrial Revolution (4IR), , Online Retail , Fast-Moving Consumer Goods (FMCGs) , Resilience

Mohammad Mohsen Khalili

Dr. Mehrdad Agha Mohammad Ali Kermani