چكيده به لاتين
Following the energy crisis in the 1974 and subsequent years which happened as a result of an increase in crude oil and energy prices, the route of energy consumption unavoidably changed, and logical and efficient use of energy was considered as the first priority of many countries. As a result, countries tried to reinforce laws and regulations with regard to optimizing energy use in different areas such as housing construction, using thermal insulation, etc. Scientific published documents state that such regulations succeeded to save energy by about 30%. Since energy consumption in housing section in Iran is about 40% of the whole country’s consumption, a 30% cut in the consumption rate (if achieved by taking proper measures) can save a considerable amount of energy.
The study, entitled "proposing an energy consumption management model for domestic sector to encourage utilization of energy saving equipment", tries to reach a conceptual model for energy consumption management through using the relevant literature; it is as well to come up with some strategies to increase people's awareness and motivation for using more of energy saving equipment.
The study aims to analyze the motivation pattern in three categories: economic, spiritual and sociocultural, in the realm of energy consumers’ behaviors. The study, through researching different factors in encouraging energy saving in domestic section in five areas (north, south, center, east and west) of Tehran Capital city, attempts to compare the consumers’ behavior based on their demographic characteristics which will lead to providing solutions. This study used a structured questionnaire and the data were analyzed by the SPSS statistical software. Nonparametric statistics was used to analyze the data, since the data was mostly ordinal or nominal data. Gamma and Lambda statistical tests were used.
Findings speak of the fact that people have little knowledge regarding using energy saving equipment, while they are well inclined to use such equipment. Although people stated that they liked to use such equipment, they do not practice what they say so often. Finally, appropriate solutions (36 solutions) are presented to build up people’s knowledge and increase their awareness in this regard.
