سيده تينا كمالي مقدم

The digitalization of the supply chain in upstream oil and gas projects is recognized as a key factor in improving efficiency and reducing costs in this complex industry. Identifying and ranking critical success factors in the process of supply chain digitalization can help organizations move towards achieving their strategic goals. This research aims to identify and rank the critical success factors for the digitalization of the supply chain in upstream oil and gas projects within Dana Energy Company. Initially, through a literature review and expert interviews, the key factors influencing the implementation of digitalization were identified. Then, in consultation with industry experts, the process of filtering and selecting the most significant factors for initial weighting began. Following this stage, a questionnaire titled "Assessment of the Importance of Each Factor in the Industry" was designed and distributed to collect opinions from experts in the oil and gas sector. The validity of the data obtained from the questionnaires was eva‎luated using SPSS software and the Cronbach's alpha test. Subsequently, the normality of the data was assessed, and one-sample t-tests were conducted under the assumption of normal distribution, while Kolmogorov-Smirnov and Friedman tests were applied in the case of non-normal distribution. The final weighting of factors was performed using the Rough SWARA method. This multi-criteria decision-making method is particularly useful in uncertain conditions, allowing for factor weighting within a range and relative to one another. In this method, the relative importance of each factor compared to others is determined gradually based on expert opinions, providing a foundation for weighting in other multi-criteria decision-making approaches. This research can assist decision-makers in the oil and gas industry in prioritizing and accurately weighting these factors, enabling them to develop effective strategies for improving supply chain digitalization and enhancing project efficiency.

هوشمند سازي زنجيره تأمين , عوامل حياتي موفقيت , پروژه‌هاي بالادستي نفت و گاز , راف سوارا

Supply Chain Digitalization , Critical Success Factors , Upstream Oil and Gas Projects , Rough SWARA

seyedeh tina kamali moghaddam

mohammad mohammad pour omran