حسين قليزاده

This study, titled “Designing a Promotion Model under Sanctions: A Case Study of an Iranian Holding in the Healthcare Sector,” examines the promotion an‎d internationalization process of the company under study in the context of sanctions restrictions. The main goal of this study is to present a local conceptual model to analyze how Iranian firms can promote their position in global value chains (GVCs) despite economic an‎d technological sanctions. This research, based on an integrated theoretical framework that combines theories of global value chains (Gereffi et al., 2005; Humphrey & Schmitz, 2002), internationalization (Johanson & Vahlne, 1977; Dunning, 1981; Oviatt & McDougall, 2005), dynamic capabilities (Teece et al., 1997), innovation systems (Lundvall, 1992), an‎d mission-oriented policymaking (Mazzucato, 2018), analyzes the dynamic interactions between structural (sanctions, institutional policies) an‎d agentic (strategic decisions, organizational learning, an‎d immigrant networks) factors. Sanctions, as institutional shocks, pose challenges to upgrading an‎d internationalization by limiting access to technology, capital, an‎d global markets, but at the same time, they are a driver for local innovation an‎d self-sufficiency. The case study has been able to upgrade from local manufacturing (OEM) to original design manufacturing (ODM) an‎d original bran‎d manufacturing (OBM) by utilizing adaptive strategies (such as establishing manufacturing sites in the country (A)), expatriate networks (to access knowledge an‎d regional markets), an‎d digital technologies (such as e-commerce platforms). Mission-oriented policies, including tax breaks in special economic zones an‎d technology diplomacy through expatriate networks, have played a facilitating role in this process. The methodology of this research is based on a qualitative approach an‎d an in-depth case study that analyzes the stages of upgrading (establishment, adaptation, consolidation, an‎d future vision) using Gioia’s (2013) method an‎d Van de Ven’s (2007) process framework. Data were collected through semi-structured interviews with managers an‎d experts in the study, document analysis, an‎d a review of the research literature. The findings show that the dynamic interaction between structural an‎d factor factors, along with adaptive policies an‎d migrant networks, has enabled product, process, an‎d geographical upgrading under sanctions. This research fills key gaps in the existing literature, including: the lack of integrated models for analyzing upgrading under sanctions, the paucity of systemic studies in Iran’s non-oil industries, the lack of attention to the role of migrant networks an‎d technology diplomacy, an‎d the lack of indigenous frameworks for science an‎d technology policymaking in sanctions-affected economies. The results of this study provide policy an‎d practical solutions for policymakers an‎d managers of Iranian firms to strengthen their position in global value chains by using adaptive strategies, informal networks, an‎d mission-oriented policies. The limitations of the study include the focus on a single case study an‎d the limited availability of future data, which indicate the need for longer-term research. This study takes a step towards developing theoretical an‎d applied knowledge in the field of global value chains an‎d innovation policymaking in economies under sanctions.

زنجيره ارزش جهاني , ارتقا در زنجيره ارزش جهاني , بين المللي سازي , تحريم‌هاي اقتصادي و فناورانه , سياست‌هاي علم و فناوري , شبكه‌هاي مهاجران , ديپلماسي فناوري

Global value chain , Upgrading in global value chain , internationalization , economic an‎d technological sanctions , science an‎d technology policies , migrant networks , technology diplomacy

HOSSEIN GHOLIZADEH

ALI BONYADI NAEINI